I’m Lucy, the founder of Kindled Minds.
A problem lover, mind explorer and someone who’s walking the journey I now help others navigate.

Before I became a coach, I reached the pinnacle of my career as Head of Strategy in a leading creative agency. I was driven, high-performing, and outwardly successful but inside, I was running on empty. Anxiety, burnout, and a deep sense of disconnection caught up with me. High performance had come at the cost of my wellbeing.

That breaking point led me inward. I began to question the unconscious beliefs that were driving my pace and perfectionism. I discovered that mindset wasn’t just part of the solution, it was the root of everything. That’s when I realised: lasting change doesn’t come from doing more. It comes from seeing differently. It comes from a radical shift in how we perceive ourselves, life, and leadership. Kindled Minds was born from that realisation: that the most powerful changes start within.

My mission now is to empower thousands of individuals to (re)ignite their spark and discover meaning and fulfilment by breaking through the mindset blocks that hold them back. I help individuals and teams reconnect with who they are, so they can lead life with intention and grow in ways that are deeply aligned not externally forced.

Over the past 8 years, I’ve immersed myself in the world of personal transformation studying psychology, philosophy, NLP, and behavioural science. I’ve walked the path of change myself, and have been mentored by leaders like Peter Crone and Giorgio Genaus, integrating both the science and soul of this work.

I’m a Trauma-Informed Coach, NLP Practitioner, Demartini Method Facilitator, Reiki Practitioner, Ericksonian Hypnotherapist, and lifelong learner. With 7 years of experience in the creative industry as a strategy leader, I bring a unique blend of insight and practicality to how mindset, work, and leadership intersect.

If you want to create lasting change in your life that starts from within, you’re in the right place.